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Grand Banks Yachts Launches New Web Site
Award-winning site redesigned to add new interactive features, photos, video and more.
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SEATTLE – March 6, 2008 –
Grand Banks unveiled its new corporate web site this week, with several new features designed to enrich the experience of both serious buyers and casual visitors to the site. Launch of this new site, which can be viewed online at www.grandbanks.com, comes just two years after Grand Banks was honored for having the best manufacturer's web site by National Marine Manufacturers Association (NMMA) and boats.com.
"With today's customer spending more and more time online as part of the purchase process, we constantly look for ways to make their experience more productive and rewarding," said David Hensel, Marketing Director for Grand Banks Yachts. "Our new site is designed to enrich their interaction with the Grand Banks brand and our boats, as well as to serve as an effective tool for our dealers, service centers and other partners."
The new site features several design enhancements, including an elegant new page layout that has been optimized for the greater size and resolution of today’s computer monitors. New Flash technology has been integrated within the HTML site for better photo and video display. The site also offers new and improved means to navigate throughout the site and make side-by-side comparisons among various Grand Banks models.
Visitors to GrandBanks.com will also find improved product information, more than twice as many photos for every boat in the range, and a helpful new section dedicated to Grand Banks' powerful Authorized Service Center Network.
In addition to GrandBanks.com, the company also hosts a separate owner-enthusiast web site, GBbeacon.com, as well as an e-commerce site for GB-branded clothes and merchandise, GBShipStore.com.
About Grand Banks – Since 1956, Grand Banks Yachts, Ltd. has built yachts of superior quality that have become industry hallmarks and earned a loyal following around the world. Renowned for their handmade craftsmanship, distinctive good looks, and tried and true all-weather capabilities, Grand Banks yachts continue to be the choice of discerning boaters today. Learn more about the company and its Heritage, Eastbay, and Aleutian series yachts at www.grandbanks.com.
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Media Contact
David Hensel
Director of Brand & Marketing
2100 Westlake Avenue N.
Suite 107
Seattle, WA 98109
Tel: 206 352 0116 x116
Fax: 206 352 1711
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